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Letter From Sarah
January 2009       

 

Sarah Miller Caldicott Great Grandniece of Thomas Edison, MBA

Dear Innovator,

 

The inauguration and swearing-in of President Barack Obama last week generated a palpable sense of momentum across the U.S. Do you feel it?

 

Whether you voted for Obama or not, it's hard to ignore the renewed enthusiasm for moving toward new goals, and deepening our passions around beliefs that bind us together as a nation.

 

A sense of "momentum" is created when our goals are aligned with our passions. The ability to connect the passions you hold with the actions you take is critical to innovation success. This alignment of passions and goals was crucial in propelling Edison's success throughout his 62-year career. Before undertaking any project, Edison always checked his internal compass to see if the project aligned with things he felt passionately about as a scientist and an inventor. He analyzed whether the goals he could achieve if he pursued the project would matter to him - and to others.

 

Traveling across the country this month, the question I've most frequently been asked is: "How can I encourage my team to step away from fear and paralysis, and keep moving toward our innovation goals?" The answer lies in today's feature article about getting back to the roots of your passions, and setting goals that keep you competing rather than retreating.

To your innovation success,

 

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Feature Article - Aligning Your Goals With Your Passions Drives Momentum

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We humans are a competitive bunch. We love to set goals and achieve them. The more passionately we feel about the subject of the competition itself, the deeper we dig in to win.

 

Thomas Edison was an ardent competitor. He thrived on having others battle with him as he unlocked Nature's codes. However, Edison also had a master secret for "staying in the game" even when his odds for success seemed perilously low.

 

This secret ultimately enabled Edison to move from years of relative obscurity as a small-time inventor working in machine shops, to an internationally recognized innovator who owned his own laboratory - the storied facility at Menlo Park, New Jersey. It also allowed him to outmatch his contemporaries, including famed inventor Alexander Graham Bell, who was only 20 days younger than Edison.

 

Edison's secret? Understanding how to link passions and goals to create momentum.

 

Today, we can engage Edison's unique ability to align his passions and goals as we seek insights on how individuals and teams can maintain positive innovation momentum during this economic downturn. Plus, if you're seeking a new position right now, Edison's secret to aligning passions and goals offers clues on how you can "stay in the game" even if you feel like you're on the sidelines.

 

Know Your Passions and Build Upon Them

Dozens of setbacks threatened to careen Edison off his destined path as America's consummate inventor and innovator. Despite obstacles, Edison consistently focused on his passions as a way to help him stay on track.

 

As a teenager Edison realized he loved chemistry, working with mechanical equipment, and exploring the world of physics. He often engaged these passions by conducting mini-experiments "on the side" while working for an employer. Although he generally conducted these experiments with permission, they sometimes resulted in fires, explosions, and other unpleasant outcomes for his superiors.

 

Ultimately, Edison became unemployable in his home town, and at age 16 left Michigan to seek work elsewhere as a commercial telegrapher. For a period of years, he engaged his passions for chemistry and mechanics by connecting with skilled artisans in the towns where he worked - Cincinnati, Louisville, and Boston.

 

Key during these years was Edison's steady engagement of his passions even when it was time-consuming and expensive to do so. His work with artisans at machine shops advanced his inventing skills. During this period, Edison's passions led him not only to become an ace telegrapher, but to master many areas of mechanics and the building of small motors.

 

These accomplishments set the stage for the achievement of new - and bigger - goals for Edison.

 

Set Big Goals and Hold a Big Vision That Connects to Your Passions

Edison's years as a small-time inventor paid off in 1869, when he reached a milestone goal: receiving his first patent. Unfortunately, the Electric Vote Recorder he'd designed for the Massachusetts legislature worked perfectly, but was not well received by the lawmakers themselves!

 

Down but not discouraged, Edison eventually moved to New York City, where he became an employee of Western Union. After a few years, realizing that his passions for inventing new things was a far cry from "trouble-shooting" malfunctioning telegraph equipment, he left Western Union on positive terms and elected to become an independent contractor.

 

In 1873 - at the age of 26 - Edison traveled overseas to England for a major telegraph project. It was during this trip that Edison caught glimpses of exotic new equipment, and exciting new applications of science. These experiences led him to create his next big goal: owning his own laboratory.

 

With this new goal in mind, Edison reoriented all his activities to designing, patenting, and selling intellectual property to raise money for his dream laboratory. Edison stayed true to his passions for chemistry and motor-building in this effort, and in a mere matter of months pioneered the Document Duplication industry with his invention of the Edison Electric Pen and Press. This unique system could make 5000 copies of a single document. He sold the foundational patents for this system to the A.B. Dick Company, which still exists today.

 

In 1876, ultimately raising enough money to purchase a tract of land in a little-known area of New Jersey called Menlo Park, Edison - at the age of 29 - designed, built, and managed a two-story laboratory that became the world's first Research and Development laboratory.

 

In achieving his goal of owning his own lab, Edison forever changed the course of history. He also vaulted himself beyond an inventor who was almost exactly his age - Alexander Graham Bell - winning the hearts and minds of the American public as "the Wizard of Menlo Park."

 

Edison's achievements at Menlo Park led to newer, even bigger goals - such as the establishment of an even larger lab with a manufacturing campus. He went on to fulfill this vision with the opening of the world's first industrial laboratory at West Orange, New Jersey in 1887.

 

 

What You Can Do Starting Now

By aligning his goals and passions over a period of years, Edison achieved big goals that – at the outset of his journey - would have seemed impossible. You and your teams can do the same by taking these four steps:

  1. Identify your passions: Look deeply at what you really enjoy doing, and what your teams really enjoy. Write them down in your notebook. Studies prove that individuals who are passionately engaged in their work have more energy, and will work tirelessly to overcome obstacles. Edison's own results prove this! If none of your passions are present in what you’re doing, find a way to engage one - even in the smallest way.

  2. Look to your passions as momentum-generators: If you feel stalled, it's because the energy around your ideas has died. It's not because of budget cuts, or a lost job. Igniting your passions will reignite your momentum. Trace back your current situation, and find your most recent point of momentum. What was in play at that stage? How can you recreate it?

  3. Review your goals, set high standards: If you're not currently working toward any big goals, set them now. Make them short and pithy - and engage visual language. In my office, I have a sign that says "Beat Bell" because it reminds me of Edison's own resolve to be the best. Part of what drove Edison was his ability to "feel" his goals, not just have them represent words on paper. Studies prove that the left and right hemispheres of the brain must be engaged for any goal to be achieved. Be sure that you have your own passion, your own feeling baked in to all your goal statements.

  4. Don't be afraid to compete, take action now: If you're waiting for the government to bail you out - or for some other force to swoop down and rescue you - you'll lose valuable time. Get yourself back on the court now. A great example of how individuals can have impact in their companies working "from the middle" in tough times is the G.R.I.T. (Grass Roots Innovation Team) team at 3M. A band of passionate individuals who loved innovation banded together, and worked on projects "on the side." Their numbers became large enough that they ultimately had influence on changing management attitudes about innovation. You can do this, too! Think of yourself as an underdog. Think about the odds "stacked against you" as Edison did. Take your passion and your insights, and move forward!

 

In The Next Issue: Creating an Innovative Workplace

 

   

Out of the Box

     
 

Edison's progression from machine shop inventor to world-famous innovator spanned a period of 15 years (1863 - 1878). Despite his ongoing success in aligning his goals and passions, Edison didn't do it all alone.

 

Today we read about technology titans Bill Gates and Steve Jobs surrounding themselves with individuals who helped them achieve their goals. Edison did the same. He consistently aligned himself with people who contributed passion and energy to their work. Without these individuals, Edison could not have triumphed over adversity.

 

Below are profiles of two men who shared common goals and passions with Edison. Along with a handful of others, they assisted Edison during his machine shop days, and ultimately stayed with Edison to work at Menlo Park. Note how their passions link to Edison’s:

  • EXPERIMENTER: Charles Batchelor became Edison's right-hand experimenter. Skilled in the operation of textile equipment, he leveraged his passion for machinery to assist Edison with some of his most important projects in telegraphy, telephony, recorded sound, and electric lighting. Edison cross-trained Batchelor to become skilled in business matters.
  • PROTOTYPER: If Edison could draw it, John Kruesi could build it. Kruesi, a clockmaker and machinist, had an extraordinary knack for constructing prototypes from even the most rudimentary materials. With Kruesi's skills, Edison conducted what today we might term "rapid prototyping."

Think of people in your life - or at your workplace - who support you. Are they passionate? Are they energized? Are they moving forward toward something big? Is their vision for the future aligned with yours? If you don’t have at least 3 or 4 of these individuals in your circle, create a new one!



   

Events and Resources

     
 

Birthday cake, anyone? My team and I are ramping up for a celebration of Edison's birthday next month, on February 11th. This year marks the 130th anniversary of the invention of the incandescent electric light.

 

This year also marks the re-instatement of the Edison Awards™ after a 10-year hiatus. The Edison Awards recognize excellence in innovation, and the innovators who drive it. Please visit www.edisonawards.com for more information.

 

On Edison's birthday, I will announce this year's Edison Best New Product Awards™ finalists in 10 categories. My thanks to our marketing partner - MENG, the Marketing Executives Networking Group - whose 2000 expert members are now voting for Gold, Silver and Bronze winners using a the ballot developed during 2008 by the Edison Awards Steering Committee.

 

Stay tuned!

Feb 9-11
Keynote and training, PDMA Innovation Conference, Ramada Mall of America, Minneapolis.
Feb 11 Official announcement of Edison Best New Product Awards finalists, 6:30 PM CST, Minneapolis.
Mar 5
Keynote, Young Executives Club, Union League Club, Chicago. Contact Brad Arnold at (312) 922-5800 to reserve your space.
April 1
Host and Emcee, Edison Awards event ceremony, 9:00 AM - 5:00 PM PST, Computer History Museum, Mountain View, CA. For more information or to register to attend, visit www.edisonawards.com.
   

About Sarah Caldicott

     

 

Sarah Miller Caldicott is a great grandniece of Thomas Edison, a 25-year marketing veteran, and co-author of "Innovate Like Edison: The Five-Step System for Breakthrough Business Success." She has assembled teams of highly experienced consultants and trainers to assist her in bringing Edison's Five Competencies of Innovation™ to organizations of all sizes. Sarah and her teams are capable of addressing business challenges from a diverse array of industries, in either a business-to-consumer or business-to-business environment.

 

Sarah is a dynamic and award-winning speaker, whose engaging style combines substantive business content with humor. Her invaluable experience offers an ideal resource for organizations seeking innovation success in today's rapidly integrating global marketplace.

 

Born and raised in the Midwest, Sarah received a BA from Wellesley College, where she was named a Wellesley College Scholar. She also holds an MBA from the Amos Tuck School of Business at Dartmouth. Sarah resides in Oak Park, Illinois, and has two teenage boys, Nicholas and Connor. For additional information on Sarah, click here.

 


©2009 by Sarah Miller Caldicott. All Rights Reserved.

   
 
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