If you are having trouble viewing this ezine, click here.

 

IN THIS ISSUE:

www.powerpatterns.com

click here to send Sarah an email

 

 

Letter From Sarah
February 2009       

 

Sarah Miller Caldicott Great Grandniece of Thomas Edison, MBA

Dear Innovator:

 

Over the past several weeks, we've all been bombarded with articles on "how to jump start innovation in lean times." Although many have included some great advice, this month's edition of Edison's Notebook deals with one big area that has been consistently overlooked: revamping your workspace as a lever to drive innovation and creativity.

 

Edison's workspace was a key source of his innovation success. He intentionally organized his work environment to be conducive to generating creative new ideas, then testing them.

 

What is your workspace like? Are there places to stretch out and expand your thoughts, or are you confined to a cubicle? Are you encouraged to collaborate with other real live human beings - or just rows of computers?

 

Edison created his laboratories as places to nourish his creative juices as well as to foster the creativity of his employees. What would your workspace look like if creativity was a priority in your organization?

 

In this month's "Out-of-the-Box" segment, you'll find a fun game called Innovation Bingo you can play with your colleagues to see just how creative your workspace really is, and where you need to add some zest. My thanks to colleague Richard Kane who "invented" Innovation Bingo!

 

Earlier this month I spoke at an innovation conference in the Twin Cities, and had a chance to connect with world-famous 3M innovator Art Fry, father of the Post-it Note. I also had a chance to tour the 3M Innovation Center with the company's Technical Director of R&D, Dr. Robert Finocchiaro. In this month's feature article, Art and Robert - along with a colleague from the world of higher education - comment on key workplace factors needed to drive innovation today.

 

To your innovation success,

 

 

signature

PS: Please share this newsletter with a co-worker or a friend!

 

   

Feature Article - Creative Workspaces Drive Innovation

(click here
to view past newsletter issues)

     

 

 

 

Thomas Edison once said, "To invent, you need a good imagination and a pile of junk."  This statement always struck me as bizarre. How on earth could 'junk' be something valuable to the inventor - or the innovator, for that matter? And how could this statement possibly relate to creating an innovative workspace today, especially in lean times?

 

Common AreaI learned the answer this month while walking through the 3M Innovation Center in St. Paul, Minnesota with Dr. Robert Finocchiaro, Technical Director of 3M's Corporate R&D Services, as well as talking with retired 3M Corporate Scientist, Art Fry - inventor of Post-it Notes. I also received insights from Laura Helminski, the faculty chair at Rio Salado College in Tempe, Arizona - an institution which ranked as a finalist in the 2009 Edison Best New Product Awards for "Living and Working Environments."

 

It turns out that weird stuff and modular materials placed in odd configurations throughout the workplace are proven thought-starters and momentum-builders for innovation and innovative thinking. I saw two patterns emerge from my conversations which align with Edison's own practices:

1) Allow workspace configurations to be flexible enough that employees can interact with them without a lot of fuss or pre-planning
2) Provide access to equipment, materials, and educational outlets that are relevant to sparking creative thought on a daily basis.

Edison recognized the importance of interacting with his work environment in ways that expanded his creativity. He expressly designed the Menlo Park laboratory to house a chemistry bench, a wood-working shop, high quality hand tools, and a machine shop. This combination of materials and equipment had never been assembled in the same place before. To someone else, having all of this 'stuff' under one roof might seem incredibly wasteful. But to Edison, this unique combination of 'junk' allowed him to translate the ideas he had every day into working prototypes. He created a workplace whose overall framework allowed him to test and experiment, to combine and recombine, to see patterns in his outcomes - and from these insights, drive world-changing innovations.

 

Three Key Factors to the Creative Workspace
Building on the patterns I noted above, here are 3 factors present in Edison's workspaces that were critical to his success - factors which also drive innovation power in today's 21st century workplace. On the whole, these do not require significant investment so consider ways you can begin incorporating these into workspaces in your organization, starting today:

  1. Modular workspaces that encourage rapid communication within teams and across functional boundaries.
  2. Unrestricted access to diverse experts within the workplace, at any level.
  3. Ready access to educational materials (live training, virtual seminars, books).

Let's start with the first item. Modular workspaces were important to Edison. He frequently took chemical testing equipment, his notebook, and batches of chemical compounds to Room 12 of the West Orange laboratory, and began experimenting. When he hit upon something, he'd simply open the door and invite in his colleagues. This kind of "mobile access" to small workrooms within the lab was critical for Edison to maintain the flow of his thinking, yet collaborate at precisely the right moment. Rio Salado College has found an innovative way to harness this same process.

 

Developing Collaborative Workspaces Encourages Cross-Boundary Communication
In the world of higher education, collaborative communication between Faculty and Staff is often frosty at best and impossible at worst, significantly dampening opportunities for innovative thinking. In a bold move following a decision to rehab an aging building on the Rio Salado College campus, the school's leadership team took a page from Edison's best practices and used workspace design to improve the innovation output of its Faculty and Staff by 70%.

 

White BoardsThey accomplished this by incorporating modular workspace concepts they'd seen at Steelcase during a visit to the famed office furniture company's west Michigan facilities. The result was a room with a maximum capacity for 200 people, offering modular furniture in four different configurations for smaller scale gatherings (see 3 nearby photos). To bring intimacy to this large space, the team created what they call "neighborhoods" and "front porches" by clustering different types of furniture together. Some of the modular groupings also allow connection to technology. Faculty and Staff now report they connect far more frequently to exchange ideas, because this innovative workspace is: 1) close and easy; 2) consistently productive; and 3) fun.

 

By moving away from the notion of having every meeting take place in formal conference rooms, Rio Salado has embraced innovation as a daily practice across its entire organization.

 

Allow Unrestricted Access to Expertise Within Your Organization
Edison strongly encouraged debate among the scientists, technicians, and business managers in his lab and manufacturing operations. He even encouraged employees to debate him! By offering open access to all the great minds in his companies, Edison created workspaces that felt open and collaborative.

 

I was struck by a comment made by Dr. Finocchiaro during our tour of the 3M Innovation Center. He said, "At 3M, we want employees to have access to all the resources within our company. So, as part of our performance appraisal process, we measure how much information each scientist has shared with others - and how broadly." (Wow. Does your company measure information sharing as an innovation tool?)

 

The company backs this up by offering physical space and budget dollars twice annually for all of 3M's scientists to get together in a formal setting and share ideas within their scientific community. It's called the Tech Forum. One of these two gatherings focuses on ideas that are well along and nearly complete, and the other emphasizes ideas that are still in-process. By opening up dialogue in this way, 3M has created a dynamic social network within its own walls. As well, these formal gatherings propel less formal connections within the Tech Forum throughout the year. Open access to experts across the entire company drives innovation across every workspace at 3M.

 

Provide Ready Access to Educational Materials and Training
In my conversation with Art Fry, he cited a study revealing that between 3000 and 5000 ideas are required to generate one successful business. Without an innovative workspace, how is your company going to generate that much brainpower?

 

Mobile MeetingsWhile inventing Post-it Notes, Art spoke of the importance of accessing white papers and articles written by specialists within 3M. He would set up meetings with the authors of these papers, and often invited them to join his development team. Art said, "When I graduated from college as a chemistry major, I didn't know anything about adhesives or plastics. But I could learn the fundamentals of these technologies by talking to experts within 3M." Having the freedom to access in-house educational materials - and take training courses - was fundamental to the way Art developed his workspace for the Post-it Notes development team.

 

At his West Orange lab, Edison provided onsite educational opportunities to his employees in two ways. First, housed in Edison's 3-story office was his formidable Library, a 10,000 volume colossus offering everything from technical journals to the Classics. Employees could access these materials during work hours, and check them out on the honor system. Second, Edison periodically offered lectures at lunchtime. He would speak about new ideas he was pursuing, and the results of recent experiments. Workspaces which provided ongoing self-education contributed to the dynamism of Edison's total organization.

 

In lean times, don't forget about simple gatherings like "Lunch and Learn" sessions to maintain innovation momentum in your organization. Ensure that employees still have access to training! Stay lean by utilizing virtual training platforms wherever possible. If you keep education alive in your company, your employees will draw these materials into their workspace, and into their thinking.

 

Don't let your innovation momentum die in tough times! Bring concepts like modular furnishings, greater in-house access to experts, and ongoing virtual educational concepts to energize your workspace, and shift your innovation thinking into gear!

 

In The Next Issue: Are You an Adapter or an Innovator?

 

   

Out of the Box

     
 

Tired of all the negative media about the economy? Try your hand at Innovation Bingo!

 

You score 5 points for each of the following drivers of creativity found in your workspace. A workspace for this game is defined as one entire floor, not just your immediate area or your team's workspace. If you have a home office, score yourself based on your own private workspace. Email me with your totals!

 

Score:
 
0
Your workspace is a black hole for creativity.
5
Your creative juices are barely flowing...innovation death is near.
10
Keep this toehold and build to the next level.
15
Well done...you've got some momentum...recruit your colleagues to add more.
20
Innovation success is within your grasp.
25
Bravo...you're firing on all cylinders!

 

B
I
N
G
O

OPEN SPACE

Open space for at least 4 people to gather and talk. Cannot be a conference room, copy center, or food area.

MODULAR

Heavy presence of modular tables, desks, partitions, chairs, white boards, and moveable office equipment.

TACTILE

Props, found objects, items from Nature, lab specimens, hand drawings, stuff you can pick up and feel.

BROAD THINKERS

 

Curve-jumping ideas come from people with broad knowledge who can see patterns in data and concepts.

LEARNING OPPORTUNITIES

 

Access to diverse educational options (live and virtual), including conferences, forums, symposia, panels, and white papers.



   

Events and Resources

     
 

A band of nearly 50 merrymakers celebrated Thomas Edison's 162nd birthday at the Science Museum of Minnesota on February 11th. Sponsored by 3M, the evening concluded with the announcement of the 27 finalists for the 2009 Edison Best New Product Awards. To see the full roster with all 27 finalists in 10 categories, click here.

 

Art Fry and Sarah Miller Caldicott  
Sarah Caldicott and Post-in Note inventor Art Fry celebrate Edison's 162nd birthday at the Science Museum of Minnesota. (I think Edison would have been a Post-it fanatic.)

 

Next month, watch for my interview with CeCe Cole, CEO of a women's diversity magazine called SilkeEndress. Cece's publication comes in both hardcopy and virtual editions. Check it out at www.silkeendress.com.

 

Mar 5
Keynote, Young Executives Club, Union League Club, Chicago. Contact Brad Arnold at (312) 922-5800 to reserve your space.
March 30
Private keynote and book signing, SSP BPI Group, Rosemont, IL.
April 1
Host and Emcee, 2009 Edison Awards, Mountain View, CA, 9:00 AM - 5:00 PM. Announcement of Edison Achievement Awards and Edison Best New Product Awards. See www.edisonawards.com for a list of finalists, and to reserve your tickets.
April 2 Lecture and book signing, University of California at Santa Clara.
May 4 Keynote, Project Management Institute Symposium, Edison, NJ.
May 5 World Innovation Forum, New York, NY.
May 6 Keynote, International Association of Business Communicators, Piscataway, NJ.
   

About Sarah Caldicott

     

 

Sarah Miller Caldicott is a great grandniece of Thomas Edison, a 25-year marketing veteran, and co-author of "Innovate Like Edison: The Five-Step System for Breakthrough Business Success." She has assembled teams of highly experienced consultants and trainers to assist her in bringing Edison's Five Competencies of Innovation™ to organizations of all sizes. Sarah and her teams are capable of addressing business challenges from a diverse array of industries, in either a business-to-consumer or business-to-business environment.

 

Sarah is a dynamic and award-winning speaker, whose engaging style combines substantive business content with humor. Her invaluable experience offers an ideal resource for organizations seeking innovation success in today's rapidly integrating global marketplace.

 

Born and raised in the Midwest, Sarah received a BA from Wellesley College, where she was named a Wellesley College Scholar. She also holds an MBA from the Amos Tuck School of Business at Dartmouth. Sarah resides in Oak Park, Illinois, and has two teenage boys, Nicholas and Connor. For additional information on Sarah, click here.

 


©2009 by Sarah Miller Caldicott. All Rights Reserved.

   
 
© 2009 PowerPatterns www.powerpatterns.com