Competency #5: Super-value Creation

Edison realized early in his career that inventing things for the sake of “being creative” was not going to help him stay in business.  His first patented invention, a vote recorder, worked perfectly, but ultimately failed commercially because the market to which he had targeted it – the Massachusetts legislature – didn’t want it! 

Edison realized it was critically important to provide innovations that created super-value for a target group of customers.  He created more than just individual products or services – he created entire platforms.  Edison understood how to delight consumers with his market-moving brand.

We can help you use Competency #5 to develop growth platforms that build your brand, and transform your market position by:

	Identifying trends and market gaps crucial to driving breakthrough customer value platforms.
	Amplifying your company’s ability to offer super-value to new and existing customers by finding competitive “white space.”
	Detecting nuances in consumer needs through ethnographic research.
	Applying the right business model when market conditions change, or when new initiatives take you in a new direction.
	Applying the right business model when market conditions change, or when competitive initiatives force you to take a new direction.
	Strengthening your existing competencies, or developing new competencies as needed.
	Creating powerful customer experiences that generate market-moving momentum for your brand.

For information on training programs to build this competency, click here. 
For information on a consulting approach to build this competency, click here.
For information on teleclasses addressing this competency, click here.
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